In Common marketing partners with BUSINESSES to bring clarity to marketing and see it through with intent.
Marketing works best when there is alignment.
Between vision and execution.
Between ambition and capacity.
Between leadership and delivery.
Between what your brand stands for and how it shows up.
In Common Marketing exists to create that alignment through focused brand projects, ongoing marketing support or embedded roles within your team.
In Common marketing partners with BUSINESSES to bring clarity to marketing and see it through with intent.
Marketing works best when there is alignment.
Between vision and execution.
Between ambition and capacity.
Between leadership and delivery.
Between what your brand stands for and how it shows up.
In Common Marketing exists to create that alignment through focused brand projects, ongoing marketing support or embedded roles within your team.
In Common marketing partners with BUSINESSES to bring clarity to marketing and see it through with intent.
Marketing works best when there is alignment.
Between vision and execution.
Between ambition and capacity.
Between leadership and delivery.
Between what your brand stands for and how it shows up.
In Common Marketing exists to create that alignment through focused brand projects, ongoing marketing support or embedded roles within your team.
In Common marketing partners with BUSINESSES to bring clarity to marketing and see it through with intent.
Marketing works best when there is alignment.
Between vision and execution.
Between ambition and capacity.
Between what your brand stands for and how it shows up.
In Common Marketing exists to create that alignment through focused brand projects, ongoing marketing support or embedded roles within your team.
Hi, I’m Lauren.
FOUNDER, IN COMMON MARKETING
I’ve spent over 15 years working in marketing across media, entertainment and technology, including roles with YouTube, Paramount Pictures and MTV.
Those environments taught me something early on: big ideas matter, but only when they serve the strategy.
Marketing has a way of expanding to fill every available channel, trend and platform. It can quickly become busy without becoming effective.
I built In Common on a different belief. Marketing works best when everyone is clear on the goal, aligned on the priorities and willing to do fewer things better. The ones that are right for the business, the industry and the moment it’s in.
I think at a senior level, but I stay close to the work. I value direction and take genuine pride in delivery. I care for each business we represent as I would my own.
My goal for our clients is to bring clarity, see the work through with care and make their load a little (or a lot) lighter along the way.
how we help
The shape of our work together depends on what your business need next.
brand foundations
Brand, positioning and website development.
- Brand strategy
- Messaging frameworks and copywriting
- Brand identity and logo design
- Website strategy
- Squarespace website design
in-house support
Experienced marketing capability within your team.
-Contract marketing roles
- End–to-end project management
- Campaign development and oversight
- Team support and direction
- Strategic advisory
growth marketing
Marketing strategy, campaigns and ongoing visibility.
- Marketing strategy and channel planning
- Social media direction and management
- Paid advertising
- Email marketing
- Marketing operations and process improvement
how we work
Every engagement starts with listening. To what you’ve built, what’s working, what feels unclear, and where you want to go next.
From there, we define what matters and remove what doesn’t. Not everything needs attention at once, and not everything deserves investment.
Once we’re aligned, we get to work with calm focus and execution, even in fast-moving or complex environments.
Every project is approached as if it were our own brand. Every placement is treated as if it were a permanent role.
TESTIMONIALS
“Lauren brings a thoughtful and perceptive approach to projects, combined with strong strategic thinking and attention to detail. She has a knack for understanding what’s needed and a passion for executing the work well. Simply put, she’s an accomplished marketer and an all-round amazing person to have on board.”
— Richard Clarkson, Paramount
“I’ve had the pleasure of working with Lauren across marketing and publicity on a number of global film and TV releases. She’s a strategic marketer with creative flair and a great eye for detail, and always brings a fresh perspective to the work. Beyond that, she’s an incredible human to work with. She leads with warmth, integrity and collaboration. In Common is a natural choice for anyone looking for bespoke marketing that’s considered and effective.”
— Bel West, Nikstar
“we love lozzy”
— Billie Spaven, Picnic Folk