In Common partners with brands and creators to bring clarity to marketing and see it through with intention.
Marketing works best when there is alignment.
Between vision and execution.
Between ambition and capacity.
Between what your brand stands for and how it shows up.
In Common Marketing helps to create that alignment through brand projects, digital marketing direction, ongoing support, and embedded roles within your team.
Based on the Coal Coast, just south of Sydney, we partner with businesses locally in the Illawarra and across Australia.
Hi, I’m Lauren.
LAUREN KENNEDY
FOUNDER, IN COMMON MARKETING
Today, I work with businesses and creators across Australia in a flexible way — across defined brand projects, ongoing marketing support and freelance partnerships.
Before In Common, I spent more than 15 years working in marketing across media, entertainment and technology industries, including roles with Google, YouTube, Paramount and MTV.
Throughout my career, I’ve seen how easily marketing expands to fill every available channel, trend and platform. It can quickly become busy without becoming effective.
I built In Common on a different belief: marketing works best when people share a clear understanding of the goals, align on the priorities, and focus on doing fewer things better — the things that are right for the business, the industry and the moment it’s in.
I think at a senior level, but I stay close to the work and detail. I value direction and take genuine pride in delivery.
My goal is to bring clarity to your marketing, see the work through with care, move your business forward, and make your load a little (or a whole lot) lighter along the way.
how we help
The shape of our work together depends on what your business needs next.
brand
direction
Getting clear on who your brand is, how it communicates and how it shows up in the world. This is for business owners longing for stronger foundations, a clearer positioning in the market or a more considered presence.
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Uncovering and defining your brand’s vision, values and purpose to help guide everything that you do.
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Clarifying your uniqueness, where you sit in the market, your target audiences, and how you communicate to them.
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Designing a brand look and feel - from logos through to branded templates - to ensure cohesion and consistency.
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Crafting clear and intentional copy for websites, marketing materials and ad campaigns.
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Creating sleek, user-friendly Squarespace websites designed to bring your brand to life, rank well and remain easy to manage after handover.
digital
marketing
Deciding where, when and how your brand shows up across the digital landscape, and supplying the resource to implement it. This is for businesses and creators looking for clearer direction and focus, consistent visibility, or management of specific campaigns or partnerships.
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Clarifying the marketing channels and tactics that make sense for your business and the moment it’s in.
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Content planning, creation, posting and engagement to make you visible where it counts.
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Meta and Google Ads management focused on visibility, traffic and sustainable growth.
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Implementing partnership strategy, outreach, negotiation and campaign management.
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Helping streamline marketing workflows, systems and processes behind the scenes.
embedded support
Experienced marketing capability within your business or team. Flexible freelance and contract support for businesses needed senior marketing skills without the overhead of a full time hire or traditional agency model.
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Flexible support working alongside your existing business or team.
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Short or long-term support across in-house marketing functions.
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Overseeing timelines, deliverables and rollout from start to finish.
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Managing campaigns across internal teams, agencies and external partners.
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Senior marketing input, problem-solving and direction when needed.
how we work
Every engagement starts with listening. To what you’ve built, what’s working, what feels unclear, and where you want to go next.
From there, we define what matters, remove what doesn’t, and create a clear path forward. Not everything needs attention all at once, and not everything deserves investment.
Once we’re aligned, we get to work with calm focus, even in fast-moving or complex environments.
Every project is approached as if it were our own brand. Every placement is treated as if it were a permanent role.
TESTIMONIALS
“Lauren brings a thoughtful and perceptive approach to projects, combined with strong strategic thinking and attention to detail. She has a knack for understanding what’s needed and a passion for executing the work well. Simply put, she’s an accomplished marketer and an all-round amazing person to have on board.”
— Richard Clarkson, Vice President of Marketing APAC, Paramount
“I’ve had the pleasure of working with Lauren across marketing and publicity on a number of global film and TV releases. She’s a strategic marketer with creative flair and a great eye for detail, and always brings a fresh perspective to the work. Beyond that, she’s an incredible human to work with. She leads with warmth, integrity and collaboration. In Common is a natural choice for anyone looking for bespoke marketing that’s considered and effective.”
— Bel West, Publicist, Nikstar
“I recently worked with Lauren to rebrand our company and to create a well overdue website. She worked tirelessly to fully understand my vision and brand ethos and delivered a complete brand package that represents our business perfectly. Working with Lauren was an absolute pleasure and I couldn’t recommend her more highly.”
— Samantha Smith, Director and Lead Broker, Coastal Brokerage